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Vermont American Makes Accessory Selection Easier

New Packaging and Merchandising Lead to More Sales

Mt. Prospect, Ill., February 13, 2008 – In 1947, Vermont American packaged the first circular saw blade and in the 1960’s they launched the first profit-driving packaged product and waterfall racks. Today, Vermont American has revolutionized the power tool accessory industry again with the introduction of its new packaging design.


The old adage of using the right tool for the job still holds true today, but with more products than ever before hitting the shelf, it has become harder for do-it-yourselfers and professionals alike to choose the best accessory.


Research shows that customers shop based on application first and then by size for power tool accessories. To help the customer easily pick the right bit or blade for the job, Vermont American’s new packaging design shows the key application in large picture form.

High Speed Steel bits (left) show a large section of wood and a small section of metal to indicate these are best for wood drilling and light metal drilling. By comparison, a Titanium drill bit package (right) shows a large section of metal and some wood, helping the consumer understand this is the best bit for more frequent metal drilling and basic wood drilling. All packaging then clearly calls out the accessory size.


Reciprocating saw blades show which blades are best for metal and which work best in wood with nails and screwdriver bits show a large graphic of the screw head to select the right bit for the job.


The new packaging was designed to complement Vermont American’s new top-selling 12’ planogram that showcases an entire line of core accessory items for any professional. From a distance, shoppers can clearly identify the right bits and blades for wood, metal or masonry, as the merchandisers create clear sections of application specific material.


The Vermont American brand carries a promise of quality, value and dependability. Just ask Walt Ploszaj of Lee Hardware & Supply in Bristol, CT. They have been carrying Vermont American products since 1954. When asked what VA products mean for his customers he remarked, “Vermont American products provide value for a good price.” After Mr. Ploszaj implemented Vermont American’s new merchandising set he said, “The waterfall merchandising has saved a ton of space and the product can be seen and located easier, which has helped increase sales.”




Rob Foster

Strata-G Communications


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